Phion
Power On Everywhere
Phion is a technology platform built around connected power and productivity. The identity needed to communicate energy, connectivity, and precision while feeling modern and approachable.
The Challenge
Create a distinctive identity for Phion that communicates power, connectivity, and technology without feeling generic. A geometric symbol combines the “power on” icon with the Greek letter Phi, creating a distinctive mark that represents power, connection, and technology.
The Solution
A geometric symbol combines a circular energy field with a central connection point, creating a distinctive mark that becomes the foundation for a flexible visual system across digital and physical applications.
Project Scope
Brand Identity System
Motion Design (Lottie/SVG)
Web UX/UI Development
Product Ecosystem & Prototyping
Industry
CleanTech / Charging & Smart Energy Management
The Toolkit
Identity: Illustrator
Motion: After Effects + Bodymovin
UX/UI: Figma
Visuals: Photoshop, Blender + Gemini